Wow, that was another ‘interesting’ financial year! It certainly has been pretty exciting in the gluten free beer world in FY22, so we thought it’s a perfect time to pour a No Doubt Stout and reflect!
Thanks to you all who live and breathe us, those who drink us and those who wear our brand to tell everyone about us! With your support, we are pumping great beer across every state and territory in this nation - to over 1,850 fridges and taps to be exact.
Our 1,850 stockists are made of fantastic independent bottle shops, pubs and restaurants – some who have supported us (and the GF community) from the start. Despite the challenges of COVID, we are really thrilled and thankful that so many of our venue customers have managed to stay open – they definitely have done it tough over the last couple of years, and need as much support as we can give them. As well as national distribution in Dan Murphy’s (Pale Ale), Vintage Cellars (Pale Ale) and First Choice Liquor (GFB Draught) we can also be found in selected BWS, Liquorland, Thirsty Camel and Cellarbrations stores in every State...and many more independent bottle shops.
What else did we get up to in the last 12 months?
- 1 new brand launched
- 5 additional full-time staff employed
- 7 new beers released (all Australian GF firsts)
- 2 more taps added at our taproom bar
- 15 different beers poured in the taproom
- 1 favourite beer returned
- 10-venue tap takeover
- 1 GABS & Gluten Free Expo
- 3 new tanks (300,000L additional brew capacity)
- 4 Gold Medals (17 medals in total)
- 1 Xero Australian Small Business of The Year Awards
- 16th in the AFR 100 Fast Starters List
“Despite the challenges of this financial year, we’ve had a tremendous year,” said Head of Sales Rob Graham.
“We rolled Pale Ale out to every Grill’d store in the country and added to our core range with the Session Ale and Lager. Launching our new brand, GFB Draught, allowed us to open up new conversations with bottle shops and venues across Australia, as well as driving additional distributions with existing stockists.”
“With the shackles off, we were able to start visiting regional areas again to push our beer as far and wide as possible. Recently, GFB Draught went live across 77 First Choice Liquor stores, and was quickly followed by confirmation that Pale Ale would go into the fridge at an additional 50 Vintage Cellars stores (mainly NSW and Qld).”
The GFB launch in September was our most significant move since releasing Pale Ale in December 2018, and we’re delighted with the way the gluten free community has taken to it. Many customers are grabbing a slab as a ‘fridge-filler’ and then picking up a 4-pack of our latest TWØBAYS release from their local bottle shop. And now we’re on tap at so many more venues, at last people can enjoy a schooner at the pub with their mates.
“We’ve come a long way in the last three and a bit years,” added Richard Jeffares, TWØBAYS CEO and Founder.
“But this is only just the beginning. Bringing in Rob, as Head of Sales, Mel as Head of Brand and Marketing, and adding Erin and Grant as Trainee Brewers has lifted the bar again. Colin also joined as our Queensland Brand Ambassador, and he’s brought in some awesome ideas in the sunshine state.”
“I’m so proud of what we’ve achieved as a team in this financial year. Nobody really knew what the world would look like coming out of the pandemic, but we’re delighted to be up and about along with all the other brilliant businesses in this industry.”
There are endless exciting projects set for FY23 and the horizon beyond, but for now, it’s time to take a quick pause and big swig of that gold medal-winning No Doubt Stout.
